EY estimates the extinct-species educational/consumer market at $1.7 trillion annually

EY estimates the extinct-species educational/consumer market at $1.7 trillion annually | the world spends about 12 and a half uh percent uh 12 and a half% of global consumers buy something that's extinct every year. Like and so turns out to be like $1.7 trillion.

the world spends about 12 and a half uh percent uh 12 and a half% of global consumers buy something that's extinct every year. Like and so turns out to be like $1.7 trillion.

Beneficiaries (23)

Adverse (5)

{
  "nia": false,
  "qty": "$1.7 trillion annually; 12.5% of global consumers",
  "url": "https://www.youtube.com/watch?v=Goa6c6Qz__I",
  "mode": "CITED_PREDICTION",
  "role": "Cited-Firm",
  "context": "EY did an estimate of the size of the market for you?... 12 and a half% of global consumers buy something that's extinct every year... turns out to be like $1.7 trillion.",
  "cited_by": "Ben Lamm",
  "verbatim": "the world spends about 12 and a half uh percent uh 12 and a half% of global consumers buy something that's extinct every year. Like and so turns out to be like $1.7 trillion.",
  "conv_cues": "they said; turns out to be",
  "direction": "NUMERIC_TARGET",
  "timeframe": "Annual / current",
  "conv_level": "MEDIUM",
  "milestones": [
    {
      "kind": "llm_pre_event",
      "label": "Colossal Biosciences valuation maintained at >=$10B with no public revenue (TAM remains forecast-stage)",
      "source": "deep_research_enriched",
      "status": "pending",
      "weight": 0.4,
      "ordinal": -3,
      "source_id": null,
      "confidence": 0.85,
      "source_url": "https://news.crunchbase.com/venture/de-extinction-startup-colossal-decacorn-twg-walter-tull/",
      "expected_date": "2026-08-31",
      "research_origin": "deep_research",
      "expected_date_range": {
        "to": "2026-12-31",
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      "measurement_criterion": "Colossal valuation per latest Series funding round or PitchBook profile remains >=$10B AND Colossal continues to disclose zero or near-zero commercial revenue per public filings/coverage"
    },
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      "kind": "llm_pre_event",
      "label": "EY or Big-4 firm publishes updated extinct-species/biodiversity TAM forecast referencing $1.7T figure or successor",
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      "weight": 0.4,
      "ordinal": -2,
      "source_id": null,
      "confidence": 0.45,
      "source_url": "https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/insights/financial-services/documents/ey-waking-up-to-nature-the-biodiversity-imperative-in-financial-services.pdf",
      "expected_date": "2027-03-17",
      "research_origin": "deep_research",
      "expected_date_range": {
        "to": "2027-12-31",
        "from": "2026-06-01"
      },
      "measurement_criterion": "EY, PwC, Deloitte, or KPMG publishes biodiversity/de-extinction-related TAM report citing $1T+ consumer spending on extinct/biodiversity-themed products"
    },
    {
      "kind": "llm_post_event",
      "label": "First Colossal commercial product (mammoth-derived therapeutic, dire wolf merch, conservation IP licensing) generates measurable revenue",
      "source": "deep_research_enriched",
      "status": "pending",
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      "ordinal": -1,
      "source_id": null,
      "confidence": 0.5,
      "source_url": "https://research.contrary.com/company/colossal-biosciences",
      "expected_date": "2028-07-01",
      "research_origin": "deep_research",
      "expected_date_range": {
        "to": "2029-12-31",
        "from": "2027-01-01"
      },
      "measurement_criterion": "Colossal annual report or press release confirms >$10M revenue from any de-extinction-derived commercial product, validating non-zero TAM realization"
    }
  ],
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  "untimeable": true,
  "affiliation": "Ernst & Young",
  "attribution": "THIRD_PARTY_CITATION",
  "episode_num": 245,
  "granularity": "VAGUE",
  "episode_date": "2026-04-07",
  "parse_method": "UNMAPPABLE",
  "domain_bucket": "Labor",
  "episode_title": "AI + Synthetic Biology: The Most Transformative Technology in Human History | Ben Lamm (Colossal)",
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  "macro_span_end": "2031-03",
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  "active_end_
... (truncated)